Social Media Integration Model

Garcia (2011) states that this model is a total engagement approach developed through interactive processes that enable same level information exchange between brand and consumer. Same level information is where consumers and brands are able to directly communicate on the same platform.

Garcia (2011) explains the model by suggesting social bookmarking sites place content on the web with the ability to share this to social media platforms. This is then provokes engagement from those within common groups which then spreads into the social networking system due to the “two-way street'” interaction process. However, at the same time social bookmarking allows for consumers to create reviews and make recommendations on the product which gives valuable feedback. The exposure of this allows for consumers to blog about the product or brand which utilises search engine optimisation and high ranked pages to give the most effective exposure.

This model greatly differs from other social media models and traditional models which are usually based around a linear or circular models. However, the social media integration model shows the organic nature of social media. Once the process begins content goes into a social media 'eco-system' implying that it naturally develops into an organic system that flows without influence. This emphasises viral communication on social media platforms.

http://socialmediatoday.com/isra-garcia/278936/social-media-integration-theory-model